Deal or die-hard: Discount hunters vs brand loyalists in 2024
On Demand Episode
You're about to watch the very first episode of our new vodcast series, The Digital Sauce, where we unpick the role consumer confidence plays in the battle of voucher codes over brand loyalty, alongside retail giant, sportsshoes.com & Pion!

About the episode
We hope you enjoy our debut episode of our new vodcast series, The Digital Sauce, where we bring you conversations on commerce, on camera!
Episode 01 covers the conversation that retail brands should be having when it comes to the ever present battle of offering voucher codes to attract the consumer, versus a reliance solely on brand loyalty driving purchases of full priced products.
Why watch?
🚀 Learn the biggest challenges of 2023 for both sportsshoes.com & Pion and how both businesses overcame these.
🛍️ Discover the changing consumer behaviours of Gen Z & how to ensure your strategy caters for these.
⭐️ Explore the role of the influencer in today's marketing mix.
🏆 Delve into the rise of discount culture & the importance of building a community to support brand loyalty.
Meet the speakers





