Redefining retail: The TikTok Shop effect
Tuesday 30th April // 2pm
Sign up to watch the second instalment of our vodcast series, The Digital Sauce. This episode takes a deep dive into the burgeoning world of social commerce, exploring TikTok Shop's transformative impact on the industry.

About the episode
Join us for episode 02 of our new vodcast series, The Digital Sauce, where we'll be bringing you conversations on camera with some of the industry's leading minds to discuss the latest insights, trends and topics they’ve been keeping bottled up.
In episode 02, we dive into how social platforms are quickly becoming the go-to shopping destinations for consumers, with a deeper look into the game-changing impact TikTok Shop has had on the world of social commerce as a whole in the past year.
Save your spot today!
Why attend?
⚡️Discover the evolution of TikTok from a lockdown entertainment app to a shopping destination.
📲 It's not just the Gen Z playground - Learn more about the real platform demographics and how to tap into different consumer bases.
🔥 Explore the most successful content formats and the biggest retail focused features to land on TikTok in the past 12 months.
🤜 Break down the biggest barriers to entry and learn how to easily incorporate TikTok as an additional marketplace for your eCommerce store.
Meet the speakers





